SPIRIT MAKER &
KEYNOTE-SPEAKERIN
Zeitgeist Researchis the new luxury in thinking.A treasure mapfor survival in the 21st century.
How can we look into the future in the future?
By asking what wants to become instead of what should be.
My highlight discoveries
1. Zeitgeist is not "common sense". Zeitgeist is something other than a majority opinion prevailing at a certain time.
2. It is not reason but people's longings that bring about cultural and social change.Reason as the pacemaker of civilizational progress is vastly overrated.
3. People's longings always go in the direction of new wholeness.One-sidedness, exaggerations, and half-measures that have developed over time always bring about the desire for balance and completion.
4. The developments driven by the spirit of the time, follow a recurring pattern in the long run.This pattern becomes vivid and practically applicable in my model Zeitgeist Dynamics©.
5. There are sensitive and creative people who take up the impulses of the Zeitgeist and implement them concretely. I call people of this kind "Spirit Makers". The makers of cultural evolution.
Zeitgeist is the permissionto recover from the ruling conditions.In all shapes and colors.
• Clients
Who has already benefited from my Zeitgeist research?
Companies such as Unilever, Facebook, Audi, Mercedes-Benz, Dolce & Gabbana, Gucci, Boss, Beiersdorf, Procter & Gamble, various church organizations.
My audiences as an international speaker on Zeitgeist topics include the Art Directors Club Berlin, Ferchau, my students in my Zeitgeist seminars at various universities and the viewers of my TED Talks.
The supervisory board of German Real Estate AG, where I am a member of the supervisory board, the network of the Club of European Women Entrepreneurs, where I am an honorary member, my fellow experts at various think tanks, including Akademie_3.
Readers of my book “Das Buch vom Zeitgeist – und wie er uns vorantrieben” (Fontis Verlag, 2nd edition), as well as regular contributors to various media such as Tush, Deco Home, Magazine of the International Business Senate Berlin and Wallstreet Journal.
• About me:
HOW TO BE A ZEITGEIST RESEARCHER?
By asking yourself the following questions:
Can’t we live, think and act in a completely different way?
What do I have to learn, know, and do, so that the world actually transforms itself anew?
As a child, I was impressed by foreign cultures, and how they lived, thought, and believed.
As a half-Danish/half-German, I spent my childhood in New York and, fascinated by moving back and forth between worlds, decided to study cultural studies. I was very impressed by the different concepts of morality, meaning and success. So I learned to approach the foreign and to understand the difference. In the process, I became increasingly aware of how my cultural sphere is constantly in motion and constantly changing itself.
The phenomenon of Zeitgeist became my research focus because I recognized in it the power to completely change and renew societies again and again. From then on, I became interested in the dynamics of how the new comes into the world and became a Zeitgeist researcher. After studying cultural studies at the University of Bremen (specializing in ethnology), I worked at the Hamburg Trendbüro, lived and did research in London,
San Francisco, Paris and Marrakech. Afterward, I further developed Zeitgeist research in cooperation with the trend agency Neogarde. In 2008, I set up my own business as the first German Zeitgeist Expert.