Privacy policy

Responsible body

Responsible body in the sense of data protection law:

Kirstine Fratz
Zeitgeist Forschung
Goldbekplatz 3
C/O public imaging GmbH
22303 Hamburg
Telefon: +49 (0)174 68 07 260


In accordance with our legal obligation, we would like to inform you about the collection and use of your personal data.

When you use our website, personal data is collected about you. This can be done by you entering the data yourself – such as your email address. However, our system also collects data from you automatically, such as your visit to our website. This happens regardless of the device or software you use to access our website.

Any entry of data by you on our website is voluntary; you will not suffer any disadvantages if you do not disclose your data. Without certain data, however, it is not possible for us to provide services or conclude contracts. We will point out such mandatory data to you in each case.

On this website, personal data of the user is only collected within the framework of the applicable data protection law, in particular the German Data Protection Regulation (DSGVO). The technical terms used in the text are explained in more detail in Art. 4 of the DSGVO.

According to the GDPR, data processing is permitted in three cases in particular:

according to Art. 6 (1) lit. a and 7 DSGVO, if you have consented to data processing by us; in each case, we will inform you in advance in this data protection declaration and on the occasion of the consent in accordance with Art. 4 No. 11 DSGVO exactly for what purpose and under what circumstances your data will be processed by us;
according to Art. 6 (1) lit. b DSGVO, if the processing of your personal data is necessary for the initiation, conclusion or execution of a contractual relationship;
according to Art. 6 para. 1 lit. f DSGVO, if, after a balancing of interests, the processing is necessary to protect our legitimate interests; this includes in particular our interests in analysing, optimising and securing the offer on our website – this includes in particular an analysis of user behaviour, the creation of profiles for advertising purposes and the storage of access data as well as the use of third party providers.

Inventory data

We collect inventory data insofar as it is necessary for the establishment, content or amendment of a contractual relationship (also free of charge) between us and the user. This may include: Customer data (e.g. name, address), contact data (e.g. e-mail address, telephone number), performance data (e.g. ordered service, term, fee). When establishing the user relationship, we will request this data from you (e.g. name, address and e-mail address) and also inform you of the extent to which the information is required in each case in order to establish the user relationship.

Usage data

We further collect usage data to enable the user’s use of the services on our website. This may include: Usage data (e.g. web pages or areas accessed, duration of visit, interest in services), content data (e.g. data entered or uploaded by you, texts, images, sounds, videos), metadata (e.g. identity of your device, location, IP address).

We will only aggregate usage data if and to the extent that this is necessary for billing purposes. Otherwise, we will only create usage data pseudonymously and only if you have not objected to this. You can send this objection at any time to the address given in the imprint or to the responsible person named in this data protection declaration.

The legal basis for this data processing is, on the one hand, our legitimate interests in accordance with Art. 6 para. 1 lit. f DSGVO in the analysis of the website and its use, and, if applicable, also the legal permission to store data in the context of the initiation of a contractual relationship in accordance with Art. 6 para. 1 lit. b DSGVO.

Initial contact through electronic enquiry

If you contact us electronically (e.g. contact form, e-mail, fax, telephone, messenger, etc.), we store and process the data you have provided us with (e.g. name, contact information, content of the enquiry). The legal basis for this is our legitimate interest in effective customer communication pursuant to Art. 6 Para. 1 lit. a DSGVO and, insofar as it concerns an enquiry to enter into or fulfil a contract, also Art. 6 Para. 1 lit. b DSGVO.
We will only pass on this data to third parties if it is necessary (according to Art. 6 para. 1 lit. b DSGVO) for the fulfilment of the contract, if this is in the overriding interest of effective performance (according to Art. 6 para. 1 lit. f DSGVO) or if we have your consent (according to Art. 6 para. 1 lit. a DSGVO) or another legal permission or obligation.
You can request information from us at any time and free of charge about the purpose of the processing, origin and, if applicable, recipients of your personal data. Furthermore, you can assert the correction, deletion and restriction of the processing of your personal data. You can object to the (further) processing of your data at any time and have a right to data portability as well as a right to lodge a complaint with the competent supervisory authority.
In principle, your data will only be stored for as long as the purpose of the respective data processing requires. Further storage is mainly considered if this is still necessary for legal prosecution or for legitimate interests or if there is a legal obligation to still store the data (e.g. tax retention periods, statute of limitations).


Where we ask for your consent to process your data, we will inform you in clear language and in an easily accessible way about the cases for which you are giving your consent. Any consent we ask for is voluntary, any benefit you wish to obtain by giving consent can be obtained without the consent, just ask us.

For any consent, you have the right to withdraw any consent given to us to process your personal data at any time. This can be done by an informal message, e.g. via our contact form, an email to the email address given in the imprint. Your revocation does not affect the lawfulness of the data processing carried out up to that point.

Storage period

In principle, your data will only be stored for as long as the purpose of the respective data processing requires. Further storage is mainly considered if this is still necessary for legal prosecution by us or for our other legitimate interests.
For your inventory data that was required for the fulfilment of a contractual relationship (also free of charge), this means that we store it until the complete fulfilment or termination of the contractual relationship plus the limitation period (which is generally 2 or 3 years) plus an appropriate surcharge for any interruption of the limitation period.
For your usage data collected on the occasion of your use of the website, this means that we will only store it as long as this is still necessary for the proper functioning of our website and our legitimate interest is sufficient. In the first instance, we will only store statistical data on a pseudonymous basis.
In addition, we will only store your data insofar as we are legally obliged to do so. These are in particular the tax retention periods, which are generally 6 or even 10 years.

Rights of the users

You can request information about the personal data we have stored about you free of charge at any time. In this case, identification of your person is required to prevent misuse.

Deletion, correction, restriction

You can demand that we correct (also by supplementing) incorrect data at any time, as well as restrict their processing or also delete your data. This applies in particular if the purpose of processing has expired, a required consent has been revoked and no other legal basis exists or our data processing is unlawful. We will then immediately correct, block or even delete your personal data within the legal framework.



Data transmission

You can request that we transfer the data stored about you in machine-readable form.


Insofar as you feel that your rights have been violated by our data processing, you can file a complaint with the competent supervisory authority (you can find a list of authorities here).

Amendment of the privacy policy

If a change to the privacy policy becomes necessary for legal or factual reasons, we will update this page accordingly. No changes will be made to the consent given by the user.


Google Fonts

We use Google Fonts, online font libraries of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), to display fonts on our website within the framework of our legitimate interest in a technically flawless online offering and its economically efficient design and optimisation pursuant to Art.6 (1) lit.f DSGVO. External font libraries are particularly capable of providing a consistent, fast and secure display.
For the use of online fonts, neither cookies nor other trackers are stored in your browser. Instead, the font files (CSS, fonts) are requested via the provider of the font libraries. However, as with any data transmission on the web, your usage data such as your IP address, the browser you are using, the website you visited previously and your usage behaviour are transmitted to the provider of the fonts.
Google makes it clear that all requests concerning CSS and fonts are absolutely separate from all other Google services. They are not assigned to your account and are only stored by Google for a short time. Google only uses the data pseudonymously for a static evaluation. Detailed information on Google Web Fonts is available at
By using Google Fonts, your data will be transferred to Google servers in the USA and stored there. For further information on the use of your data by Google, please refer to Google’s privacy policy

Our current data protection declaration dated 02.10.2020 applies.